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Dyehouse is a menswear company that makes colorful sweaters. It was founded in a college dorm room out of frustration with the fashion industry's refusal to produce vibrant outerwear for men.
The mission is simple. Men's clothing is overwhelmingly bland, and the few colorful options that exist are either preppy or disgustingly maximalist. Walk into any menswear store and you'll find a hundred shades of gray, navy, and black — maybe a burgundy if they're feeling adventurous. This is partly because brands don't stock vibrant pieces, which means men don't wear them, which means brands don't stock them. It's a depressing cycle, and I'm trying to break it by building a brand that sells nothing but color.
Every sweater we make is knitted from a natural wool and cashmere blend at a small family-run factory in Nepal.
Each piece is a collaboration between man and machine, meaning no two sweaters are identical. Tiny variations in brushstroke, pigment, and construction make every unit a one-of-one. I think that's more interesting than something stamped out by a machine ten thousand times.
Although Dyehouse pieces are crafted by real people, the factory and I still obsess over a perfect fit.
Dyehouse releases sweaters in small batches every few months, and no product is ever made again. This keeps waste low and allows us to spend money on materials instead of warehousing. This means it can be hard to get your size if you're not early to pull the trigger. Members of the newsletter, The Chorus, get access to products a week before the general public so you always have a chance to get your size.
I want this company to be transparent, reasonably priced, and good for the world. Otherwise, what's the point of starting a company. It will be a continuous effort to reduce waste and maintain impeccable quality while keeping products accessible to the average consumer. If the day comes when it's no longer viable to do more good than harm, the doors close. Until then, Dyehouse will be making the most interesting sweaters on the market and I hope you'll tell your friends.
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