It's been 256 days, 28 hours, and 55 minutes since I sent my last newsletter. In that time, the New York Times published five articles about pudding and 13 Americans were fatally struck by lightning. I graduated from college, rebranded this company to "Dyehouse," cried thrice, and most importantly, developed the greatest wool sweater of all time.

It's now August, 2025, which means that according to my mood board, we only have 1 year until Dyehouse is more popular than Diet Coke and I own a purple Ferrari 488 Pista.

These sweaters took hundreds of hours to develop. That time was dedicated to selecting original colors, materials, and measurements designed to make you look extra handsome. It's so comfortable that I sleep in it, and the other day, a large tropical bird stole one from my bag, flew up to a palm tree, and constructed a nest from the cashmere-wool blend yarn for its delicate baby chicks.

I've been telling the story behind this sweater on Instagram Reels. Those videos are currently accumulating dozens of views and too many likes to count on one hand, so I would check it out ASAP.

This collection is called Crate 1: The Six Stripe Sweater. I only made 100 units, and half are spoken for. The rest will be released online via this email list at the end of August. I'd be thrilled if you ordered one, so keep an eye on your email.

Finn