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Sent to members of The Chorus on August 20, 2025
The Six Stripe Sweater
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It's nearly impossible to buy a product that's truly unique. Clothing is mass-produced. Your watch is made by the thousands. Even vegetables have to meet standardized criteria to be sold.
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By contrast, every piece in the incoming crate of Dyehouse Six Stripe Sweaters is original. Each unit was painted by hand by a craftsman in Nepal, and there is an important reason why it was done this way.
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Dyehouse & Monet's Waterloo Bridge
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Take any sweater in the collection and a keen eye will unveil tiny imperfections. A tiny drop of paint on a cuff; a slightly darker stroke from a freshly dipped paintbrush. In the art world, visible strokes are referred to as impasto, a technique that allows the viewer to simulate the movement of the artist's hand long after the paint has dried. Van Gogh, Rembrandt, and my favorite of the bunch, Monet, made their careers on impasto.
To me, these errors are a window into two years spent preparing for this collection. I see dozens of sketches and weeks of eager anticipation for samples to arrive. I see the yarn being spun and bright blue and purple and pink paint being swirled in a can while a team of craftspeople discuss how to match the specified shade. Most closets are dominated by bland tones and mass-produced pieces. I want every Dyehouse piece to call to mind that rich imagery of craft.
At Monterey Car Week this past Saturday, I witnessed a one-of-one Ferrari sell for twenty-six million dollars. Twenty-six million! That's what originality (and a tax break) was worth to someone.
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This Ferrari Daytona SP3 sold for $26 Million at auction this week. Photo: Magneto
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With that conveniently-placed anecdote in mind, what a bargain the upcoming release of Dyehouse sweaters becomes! For just $150, you can secure a hand-painted wool and cashmere sweater, which is much more comfortable than a ride in a Ferrari and far softer than a framed Van Gogh.
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As of today, half of these sweaters have been reserved, so even if you have $26 million to spend, you'd barely be able to buy enough to outfit 1% of a Roman legion. Please keep an eye on your email to know when they are released.
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